Last week I flew to Florence for the Condé Nast International Luxury Conference.
Hosted by international Vogue editor Suzy Menkes, the conference involved a series of discussions on the challenges and opportunities faced by luxury brands today. It was held at the spectacular Palazzo Vecchio, which was the perfect setting for such an inspirational few days.
Marc Newson and Jonathon Ive, two of the men behind the new Apple watch, opened the conference and set the tone with their debate on technology and the luxury market. Over the next couple of days I heard from speaker’s such as Jeremy Scott, Geoffroy de la Bourdonnaye and Tory Burch, who all touched on the importance of social media in the luxury market.
So much of what the speakers had to say was really inspiring and thought provoking, but my personal highlight has got to be Karl Largerfeld. His conversation with Suzy Menkes on not looking to the past included some fascinating personal details, as well as how he translates these ideas into his business. Those of you who follow me on snapchat (@MrsRodial) will have caught parts of this conversation on my story, but I don’t think it could quite capture the atmosphere in the room, as he received a well deserved standing ovation at the end.
I also went to some incredible parties and met people whose work I have followed for a long time, including the fabulous Edgardo and Ricardo of Aquazurra. I thought this was very appropriate for one of my favorite quotes of the conference, which was by Suzy Menkes
‘Luxury today is as much about high-tech as high heels’.
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